The HiPhi brand was launched on July 31, 2019, by Human Horizons alongside its first concept car, the HiPhi 1. On October 16, 2019, Nicolas Huet joined the company and served as the vice president of HiPhi Design. In April 2020, HiPhi's first brand experience store opened in Lujiazui, Shanghai. The first model, the HiPhi X was officially available on the Chinese market in October 2020 and the first batch of production cars were delivered in May 2021. The second model, the HiPhi Z debuted in November 2021. According to the monthly auto sales report released by the China Automotive Technology & Research Center, the HiPhi X was the best selling premium electric vehicle in China as of September 2021, taking over the Porsche Taycan in second place.