The NIO brand represents a new day. It is a symbol of our vision for a brighter tomorrow and for blue skies. Our Vision is to build a community starting with smart electric vehicles to share joy and grow together with users. Our mission is to shape a joyful lifestyle by offering premium smart electric vehicles and being the best user enterprise.
We are convinced that – like us – Our users value technological innovation, beautiful and smart design, and the freedom of boundless worry-free journeys. We share our optimism for the future of a global society.
Smart, electric and autonomous vehicles are the future. We lead the way, add value to your life, and constantly innovate with industry-leading technology. Our strong design DNA guides us to create joy to all the senses in harmony with a clear purpose. The automotive industry is on the cusp of profound change, not just products and technology, also the change of user experience and the innovation of the products. we hope to give you a new definition of car ownership experience.
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(where we publish the EV description and EV specs for each model)
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