LOOK

LOOK Company: A Beacon of Innovation in Cycling and Beyond

In the quaint, history-rich streets of Nevers, France, a seed was planted in 1951 that would grow into the now globally recognized LOOK Company. Renowned for its exquisite racing bike frames and avant-garde ball bladders, Look's journey from a visionary's dream to a trailblazer in the cycling and skiing industries is nothing short of remarkable. At the helm was Jean BEYL, a man whose zest for skiing and relentless innovation profoundly influenced the sporting world.

The Advent of the 'Anti-Fracture' Plated Ski Binding

It was amid the snow-capped serenity, away from Nevers' bustle, that Jean BEYL's skiing excursions led to an invention that would rewrite sports history. A skiing mishap, resulting in a broken leg blamed on antiquated ski boot laces, ignited Jean's resolve to innovate. Bedridden but resolute, he conceived the 'anti-fracture' plated ski binding, marking a pivotal moment not only in skiing but in the sporting landscape at large.

From the Slopes to the Road: Pioneering the N17 Binding

By 1963, the ripples of Jean BEYL's innovation were felt in the realm of road cycling. The introduction of the 'N17' pivot binding was a monumental stride, offering unparalleled protection and performance on the bike. This ingenuity entrenched Look's stature as a frontrunner in the market, a beacon of groundbreaking products.

Bridging the Divide: High-Performance Biking Meets Electric Innovation

The conundrum of melding high-performance cycling with the ostensibly cumbersome nature of electric motors was adeptly navigated by Look through the astute application of carbon fiber technology. The company’s electric road bikes boast a featherlight constitution, closely rivaling their traditional counterparts, especially when stripped of the detachable battery. The seamless incorporation of a FAZUA motor within the bottom bracket bestows an effortlessly fluid pedalling experience, blurring the lines between electric-assisted and muscle-powered cycles.

Immerse Yourself in Look's Electric Vehicles Collection

The invitation is open to traverse Look's eclectic electric vehicles spectrum, each exemplar epitomizing the brand’s emblematic innovation and performance zeal. From nimble electric bicycles designed for lightweight agility to swift electric scooters, every piece is a testament to Look's relentless pursuit of transcending mobility technology frontiers.