Avatr 012
The Avatr 012 is a luxury electric vehicle, a collaboration between Avatr, Dior, and Fendi's Kim Jones, limited to 700 units with a price of US$98,100. It features Huawei's DriveONE system, CATL's fast-charging battery, achieving 570 hp and a 650 km range. Design highlights include "liquid silver" paint, E-shaped headlights, and innovative digital and comfort features inside.
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| Body Type | sedan |
| Model Year | 2024 |
| Manufactured in | China |
| Battery Capacity (kWh) | 95 |
| Electric range (mi) | 404 |
| Max. Speed (mi/h) | 124 |
| 0-62 mi/h (sec) | 4.0 |
| Power (h.p.) | 570 |
| Drive Type | AWD |
* Minimum price set for the base trim by the manufacturer
Exterior and Interior photos of Avatr 012
What is the Avatr 012?
Avatr 012 Electric Vehicle
The Avatr 012, which was officially unveiled for pre-sales at the Avatr Brilliant Night 2024 event held in Shanghai, China. The 012 is co-designed with Dior and Fendi Artistic Director Kim Jones, has a price tag of 700,000 yuan (US$98,100) and is limited to just 700 pieces. A Dior bag will also be delivered with the car.
Market Position and Main Competitors
Standing tall in the electric luxury sedan market, the Avatr 012 is daring to compete with top-tier EVs like the Tesla Model S, Lucid Air, and Porsche Taycan. Its high-tech integration, unique collaboration with fashion giants, and superior build quality make it stand out in the overcrowded electric vehicle landscape.
Design and Aesthetics
Adhering to the futuristic design principles, the Avatr 012 boasts dimensions of 5020/1999/1450 mm, with a wheelbase of 3020 mm. Its liquid silver paint, split E-shaped headlights, interactive HALO screen, and advanced Lidar sensors present a stunning exterior. The digital side mirrors and hidden door handles further accentuate its sleek design. Inside, the warm color scheme, minimal physical buttons, 15.6-inch central control screen, and 35.4-inch 4K resolution integrated dashboard meet the expectations of the modern, tech-savvy consumer. Additionally, the car includes customizable logos and luxurious Nappa leather seats.
Performance and Specifications
Under the hood of the Avatr 012, you find Huawei's DriveONE system paired with CATL's 5C Qilin battery, delivering a staggering 425 kW (570 hp) and 650 Nm torque. This AWD sedan accelerates from 0 to 100 km/h in mere 4 seconds, rivaling the likes of the Porsche Taycan. It achieves a top speed of 200 km/h.
Range and Charging
The Avatr 012 excels with a robust range of 650 km on a single charge, courtesy of its 95 kWh battery. On a fast charge, it replenishes from 30% to 80% in merely 10 minutes, ensuring limited downtime during long trips. The charging efficiency is further enhanced by its intelligent battery management system.
Technological Integration
Operating on Huawei's HarmonyOS 4, the Avatr 012 minimizes physical buttons, facilitating a digital-first experience. The 15.6-inch central control screen, 35.4-inch integrated screen, and multiple small screens for digital side mirrors streamline the user interface. The advanced driver assistance capabilities managed by Huawei's Qiankun ADS 3.0 elevate the practicality and safety of this electric marvel.
Price and Availability
The Avatr 012 positions itself in the ultra-luxury market with a price tag of US$98,100 (£74,500 / € ...
The Avatr 012, manufactured in China, will hit the market in 2024.
Customization
The ability to personalize logos on the steering wheel and center pillar, combined with exclusive Kim Jones design touches and a starry sky roof, places the Avatr 012 in a league of its own.
With the arrival of the Avatr 012, the electric vehicle market sees a blend of fashion, technology, and performance like never before. The vivid detailing, robust performance, and technological brilliance make it an appealing choice for the discerning electronic vehicle connoisseur.
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How does it compare?
The Avatr 012 is poised to tackle high-end electric sedans like the Tesla Model S, Lucid Air, Porsche Taycan, and Mercedes EQS. With its avant-garde design and cutting-edge technology, the Avatr 012 aims to redefine luxury in the EV market.
Range
The Avatr 012 impresses with a robust range of 650 km (404 miles), which puts it in direct competition with the Lucid Air boasting an astounding 837 km (520 miles). The Tesla Model S offers around 652 km (405 miles), while the Mercedes EQS provides about 770 km (478 miles). The Porsche Taycan, designed more for spirited driving, trails behind with roughly 450 km (280 miles). Clearly, the Avatr 012 holds its ground well in terms of range.
Acceleration
The Avatr 012 accelerates from 0 to 100 km/h in a slick 4.0 seconds. The Porsche Taycan Turbo S, a speed demon, achieves this in a blistering 2.6 seconds, with the Lucid Air Dream Edition and Tesla Model S Plaid coming in close at 2.5 seconds. The Mercedes EQS lags slightly, clocking in at around 4.3 seconds. While the Avatr 012 isn't the fastest, its acceleration is more than adequate for most drivers.
Power
The Avatr 012 flaunts an impressive 570 hp. The Lucid Air Dream Edition punches out a jaw-dropping 1,111 hp, the Tesla Model S Plaid roars with 1,020 hp, and the Porsche Taycan Turbo S churns out around 750 hp. The Mercedes EQS 580 offers a more conservative but highly respectable 516 hp. While the Avatr 012 doesn't lead in sheer horsepower, it balances power with practicality.
Charging Time
Charging efficiency is a strong suite for the Avatr 012. It takes a mere 10 minutes to juice up from 30% to 80% using fast charging. The Tesla Model S achieves a similar feat within 15 minutes, while the Lucid Air and Porsche Taycan require about 20 and 22 minutes respectively for a comparable charge. The Mercedes EQS completes the fast charge in about 25 minutes, putting the Avatr 012 ahead in this crucial category.
Price
Priced at US$98,100 (£74,500 / €88,500), the Avatr 012 finds itself in the middle of the luxury EV market. The Tesla Model S starts at approximately US$89,990 (£68,500 / €81,500), the Lucid Air commands around US$87,500 (£66,600 / €79,300), and the Porsche Taycan begins at about US$82,700 (£63,000 / €74,900). The Mercedes EQS comes in at a loftier US$102,310 (£77,800 / €92,600). In terms of bang for your buck, the Avatr 012 offers a compelling mix of features and exclusivity.
